Buy Nothing Day

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is an informal day of protest against consumerism observed by social activists. It was founded by Vancouver artist Ted Dave and subsequently promoted by the Canadian Adbusters magazine. Participants boycott purchasing anything for 24 hours in a concentrated display of anti-consumerism. The event is intended to raise awareness of what some see as the wasteful consumption habits of First World countries. Activists may also participate in culture jamming activities like the Whirl-Mart and other forms of radical expression. It is also used to protest materialism and bandwagon appeals.

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